Alexandros Papantoniou - Alpha P Tech

A marketer sits at a bright modern desk, studying a computer screen showing red downward-trending charts from an ad campaign dashboard. Notes titled “Ad Campaigns & Landing Ideas” and sticky notes with ideas lie nearby, reflecting concern over declining B2B ad performance.

Blogs

Why Your Ads Aren’t Converting (And What to Check Before Blaming the Platform)

Blogs

The Death of the Buyer Persona? How Real Conversations Are Replacing Templates

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Blogs

Your Case Studies Aren’t Selling. Here’s Why (and How to Fix Them)

Blogs

What Is B2B Intent Data and How to Actually Use It to Drive Pipeline

A professional figure stands in front of a curved digital wall filled with floating social media posts representing LinkedIn, X, Threads, Instagram, and Reddit. One glowing orange post stands out, symbolising focus and relevance in a crowded digital space. The image reflects a modern B2B social media strategy in 2025, highlighting how brands choose the best social media for B2B visibility, authenticity, and AI-driven discovery across multiple platforms.

Blogs

Where Should B2B Brands Be Posting in 2025? What Social Still Works and What Doesn’t

Abstract illustration of a large crowd highlighted in orange connecting to ChatGPT, Perplexity, and AI Search, contrasted with a small group at desks using Google SERP, symbolising the shift from traditional search to AI-powered search.

Blogs

From SEO to GEO: How to Optimise Your B2B Content for AI Search Visibility

Illustration of a machine producing identical website homepage templates on a conveyor belt. Each page displays the same navigation menu with “Home, About, Services, Contact,” symbolising how most business websites look and sound the same.

Blogs

How to Write B2B Website Copy That Doesn’t Sound Like Everyone Else

3D illustration of B2B marketing metrics showing CAC and ROAS in bold orange letters, with vanity metrics like followers and impressions scattered, and useful KPIs such as conversion rate, organic visitors, referral pipeline, and email revenue highlighted.

Blogs

Are Your Marketing Metrics Lying to You? What to Track in 2025

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Blogs

The Rise of AI Agents in B2B: What Marketers Need to Know

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Blogs

Why Sales Decks Fail + How to Structure One That Wins Clients

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