Privacy Policy
Last updated: 07 August 2026
This privacy notice tells you what to expect us to do with your personal information.
Contact details
Email: Privacy [at] alphaptech.com
Registered Office Address (legal mail only):
Alpha P Tech Ltd, 71 Brunswick Street, Edinburgh, EH7 5HS, United Kingdom
Registered in Scotland, number SC607240.
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
- Addresses
- Account information
- Records of meetings and decisions
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- Addresses
- Marketing preferences
- Location data
- IP addresses and other technical identifiers
- Website and app user journey information
Website advertising and measurement
Where you consent to advertising cookies and similar technologies, we may use advertising and measurement tools, including the Reddit Pixel, to measure visits and actions on our website, understand the effectiveness of our advertising and improve campaign measurement. These technologies may process technical and usage information, such as IP address and other technical identifiers, browser and device information, referral information, pages viewed and actions taken on our website.
We may also use advanced matching features where enabled. Limited identifiers derived from contact information may be converted into a hashed form and used to improve advertising attribution and measurement. These features are only used where the relevant consent has been provided.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
- Your right to rectification– You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
- Your right to erasure– You have the right to ask us to delete your personal information. You can read more about this right here.
- Your right to restriction of processing– You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
- Your right to object to processing– You have the right to object to the processing of your personal data. You can read more about this right here.
- Your right to data portability– You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
- Your right to withdraw consent– When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Our legitimate interests include keeping existing and prospective business contacts informed about relevant services and business updates, understanding engagement with our website and communications, and improving our services. We consider these interests against the rights and reasonable expectations of individuals and take appropriate measures to minimise any impact on privacy. Where applicable, individuals are provided with a clear means to object to or opt out of marketing. Personal information is only shared with third parties where there is an appropriate lawful basis and suitable safeguards are in place.
For non-essential advertising cookies and similar technologies, including the Reddit Pixel and related measurement or matching features, we rely on your consent. You can withdraw your consent at any time through the cookie settings on our website.
Where we get personal information from
- Directly from you
- Publicly available sources
How long we keep information
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws or regulations. Below is an overview of how long we retain different types of personal data:
|
Data Type |
Retention Period |
Purpose |
|
Customer Account Data |
Active duration of service + 2 years after termination |
To provide service continuity and support. |
|
Marketing Data |
1 year after last interaction |
To send relevant updates and promotional materials. |
|
Transaction Data |
7 years (or as required by tax laws) |
For audit, tax, and accounting purposes. |
|
Service Inquiry Data |
1 year after resolution of the inquiry |
To ensure customer service and follow-up if necessary. |
|
Opt-out or Consent Data |
Indefinitely (or until withdrawal of consent) |
To ensure we comply with your communication preferences. |
|
Website Analytics Data |
2 years |
To analyse user behaviour and improve website performance. |
Legal Retention Requirements
Certain data may need to be retained for longer periods as required by law (e.g., tax, legal compliance, or regulatory reasons). In such cases, we securely store the data and limit access to only those who require it for compliance.
Deletion and Anonymisation
After the retention period has ended, we either delete your personal data or anonymise it so that it cannot be linked back to you, ensuring that your privacy is fully protected.
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
Who we share information with
Others we share personal information with
- Professional consultants
- Suppliers and service providers
- Advertising and measurement service providers, including Reddit, where you have consented to the relevant advertising technologies.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
