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Alpha P Tech Ltd customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.

Contact details

Email

[email protected]

Registered Office Address (legal mail only)

Alpha P Tech Ltd, 71 Brunswick Street, Edinburgh, EH7 5HS, United Kingdom
Registered in Scotland, number SC607240.

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details

  • Addresses

  • Account information

  • Records of meetings and decisions

We collect or use the following information for service updates or marketing purposes:

  • Names and contact details

  • Addresses

  • Marketing preferences

  • Location data

  • IP addresses

  • Website and app user journey information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

  • Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.

  • Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.

  • Your right to erasure – You have the right to ask us to delete your personal information. You can read more about this right here.

  • Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. You can read more about this right here.

  • Your right to object to processing – You have the right to object to the processing of your personal data. You can read more about this right here.

  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.

  • Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

  • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

  • Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • At Alpha P Tech, we collect and use personal information for service updates and marketing purposes to provide you with relevant and timely information that enhances your experience with our services. Our goal is to keep you informed of the latest updates, improvements, and personalised recommendations that could benefit your business, all while ensuring a high level of user satisfaction and engagement. We believe that the value of receiving service updates or targeted marketing is beneficial, as it enables us to tailor our offerings to meet your specific needs, helping you make informed decisions and access services that improve your business outcomes. The benefit to you is clear: better insights, improved service quality, and more relevant communication. We take privacy seriously and ensure that any personal data collected is handled responsibly, used only for the intended purposes, and in compliance with data protection regulations. We prioritize transparency and give you full control over your data preferences, including opting out of marketing communications at any time. We have also taken strong measures to minimize risks, ensuring your personal data is secure, never shared with third parties without your consent, and used only for the purposes you agreed to. Our approach carefully balances our business need to provide tailored marketing services with the individual’s right to privacy, always seeking to minimize any potential risks to your privacy or data security.

Where we get personal information from

  • Directly from you

  • Publicly available sources

How long we keep information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws or regulations. Below is an overview of how long we retain different types of personal data:

Data Type

Retention Period

Purpose

Customer Account Data

Active duration of service + 2 years after termination

To provide service continuity and support.

Marketing Data

1 year after last interaction

To send relevant updates and promotional materials.

Transaction Data

7 years (or as required by tax laws)

For audit, tax, and accounting purposes.

Service Inquiry Data

1 year after resolution of the inquiry

To ensure customer service and follow-up if necessary.

Opt-out or Consent Data

Indefinitely (or until withdrawal of consent)

To ensure we comply with your communication preferences.

Website Analytics Data

2 years

To analyze user behavior and improve website performance.

Legal Retention Requirements

Certain data may need to be retained for longer periods as required by law (e.g., tax, legal compliance, or regulatory reasons). In such cases, we securely store the data and limit access to only those who require it for compliance.

Deletion and Anonymization

After the retention period has ended, we either delete your personal data or anonymize it so that it cannot be linked back to you, ensuring that your privacy is fully protected.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Who we share information with

Others we share personal information with

  • Professional consultants

  • Suppliers and service providers

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

30 September 2024