Skip to main content

Marketing, Copywriting & Sales for Growing B2B & Tech Brands

Beyond the Generic

B2B Copy & Sales
That Feel Personal
& Win Deals

Copywriting Marketing B2B Enterprise Sales 

Copywriting Marketing B2B Enterprise Sales 

Copywriting Marketing B2B Enterprise Sales 

Copywriting Marketing B2B Enterprise Sales 

Copywriting Marketing B2B Enterprise Sales 

Copywriting Marketing B2B Enterprise Sales 

Copywriting Marketing B2B Enterprise Sales 

Copywriting Marketing B2B Enterprise Sales 

Your brand has to compete with

10
ads seen
every day
319.6
emails (sent &
received per
day in 2021)
88
spam emails
worldwide
2
interactions with
LinkedIn Pages
per month

Is your brand getting
the right message across?

People are exposed to more ads, emails and DMs daily, making promoting your brand increasingly challenging. Even the most renowned brands, boasting exceptional services and esteemed clientele, sometimes require assistance showcasing their best selves to the world.

Just because you’re ready to scale your business (whether it’s rebranding, expanding, or conquering new markets) shouldn’t mean getting bogged down in hiring sprees or impersonal marketing tactics.

A crowded city street with billboards: A bustling urban environment with a plethora of advertisements, billboards, and digital screens.

Here’s the truth:

  • Mass marketing is a gamble and rarely delivers desired ROI.
  • AI tools are one-size-fits-all (and rarely fit well).
  • Freelancers can be hit-or-miss and might lack the professionalism and consistency your brand demands.

Building a brand that’s compelling and unique requires authentic, personal and strategic content, not generic or AI-generated fluff. What you need is a level of professionalism from experienced experts with more personalised attention than those offered by big agencies—someone with first-hand experience as a business owner and an understanding of agency dynamics.

Your Growth Partner,
Not Just Another Agency

 

At Alpha P, we don’t just work for you; we work with you. With over 13 years of hands-on experience in both marketing and B2B sales, we offer more than just strategy or copy; we bring a full-funnel perspective that drives measurable growth.

Unlike typical marketing consultants who focus only on awareness or engagement, we understand what happens after the click. From messaging to deal closing, we help bridge the gap between marketing and revenue.

Our role is more than external support. We operate as an embedded extension of your team, aligning closely with leadership, marketing and sales functions to ensure strategy, execution, and sales performance move in sync.

Profile picture of Alexandros Papantoniou, Founder & Director of Alpha P Tech

Alexandros Papantoniou

MA(Hons), FIC, MCIM Founder & Director

My name is Alexandros, and I’m a seasoned copywriter,
marketing and sales expert who has helped SMEs, $30M+
agencies and $200M-backed Series A startups

Read More

Here’s how we help you break through plateaus and achieve significant growth:

  • Flexible Solutions for Any Stage of GrowthWhether you need a one-time brand refresh or long-term marketing support, we adapt to your needs and deliver results.
  • Brand Messaging That Drives Trust & RecognitionWe refine your brand identity and messaging to ensure your audience instantly understands your value and remembers your name.
  • Tailored Marketing Strategies for Maximum ImpactWe craft personalized strategies, selecting the best channels and messaging to drive high-value leads and conversions.
  • Persuasive Copywriting That Engages & ConvertsFrom website content to sales materials, we create messaging that captivates, builds credibility, and moves prospects to action.
  • Sales Funnel Optimization for Higher ConversionsWe identify and fix leaks in your sales process, turning your funnel into a streamlined system that consistently drives revenue.

Stop struggling to manage a growing business alone. Let’s become your strategic partner and propel you to the next level.

Services

Solutions we
provide

A man in front of a whiteboard showing a table to a man sitting on a sofa.

At Alpha P Tech, we understand the challenges faced by six-figure B2B companies aiming to boost revenue, rebrand, expand or conquer new markets. Even the most renowned brands, boasting exceptional services and esteemed clientele, sometimes require assistance showcasing their best selves to the world.

Marketing strategy & consulting services

Rebranding, launching a new service, or unsure of your next move? We refine your brand voice, messaging, and lead-generation strategy to drive results.

Copywriting & content writing services

Crafting persuasive copy that connects and converts across social media, ads, emails, sales decks, and websites.

B2B & high-ticket sales closing services

Whether you’re struggling to close £3k-£100k deals or need additional expert sales support to scale your team, we help you secure high-value wins.

Enterprise deal closing services

Navigating £100k+ B2B sales? We help streamline complex buyer journeys and close transformative high-value deals with confidence.

Testimonials

In Their Words

Alexandros and I worked on a special project most meaningful to the entire company. His naturally high-action oriented personality makes him an incredibly reliable sales professional. I highly recommend Alexandros as he will add a tremendous amount of value to any organization.

Alli Mang

Alexandros is focused, committed and sharp. His exploits in business is simply incredible as he moves to create a passage that repeatedly leads himself and his team to a streamlining of success. I am honoured to learn to work with him side by side because his enthusiasm and wit are qualities I have grown to appreciate over the time I have known him.

Jonas Matuliauskas

Alexandros is reliable, trustworthy, and precise with his work. He is an expert in financing, digital transformation, and social media. Alexandros helped me out often and was always there for me. Alexandros has high morals. He is a great person to have on your team. I am grateful to him.

Martijn Atell

I've been working with Alexandros for over 2 years now. He was a real go-giver from the get-go, always open to practice skills, giving golden feedback to everyone who needed it. Alexandros is a bliss to work with. I recommend anyone to work with him!

Isak Möllersten

I have known Alexandros for quite some time now and I was always so impressed by his fast learning talent, his thinking outside of the box skills, and the amount of care and respect he gives to everyone around. I am grateful to know and work with him.

Dragos Paul Furtuna

Alexandros is trustworthy, he always takes initiative to help others in the organization.
He is also a visionary, he has a roadmap on everything he works on and do whatever it takes to achieve it.
No doubt that, he will be an asset in any organization.

Jason Ho

Working with Alexandros over the past few years has been a true pleasure. His keen eye for strategic improvements and genuine character have brought out the best in me, our team, and our whole organization. He always goes above and beyond for everyone involved.

Shane Tromp

Alexandros is a valuable member of every team. He is extremely hard working, reliable and detail oriented. When given a task, he is making sure it will be done in the best possible way. I can only recommend Alexandros and am grateful to work with him.

David Krueger

I taught Alexandros on several marketing courses throughout his studies at Heriot Watt University. Alexandros was a very hard working student who impressed me with
his determination to do well and ability to focus on achieving his goals. He worked well with others and was always a key person in any team. I wish him all the best in his future career.

Dr Kathryn Waite

Alexandros is full of amazing qualities and excellent work ethics. He is very patient and sincerely helps everyone he comes in contact with.
He is incredibly resilient and no task is too hard for him, he always puts his best foot forward. Working together has built a great friendship and I recommend others to do business with him.

Schneur Abrams

Recent Blog

B2B Marketing Insights

Flat-style illustration showing a B2B landing page converting leads into a sales call. On the left, a landing page form invites users to book a strategy session. An arrow points to the right, where two professionals in headsets conduct a sales conversation. Alpha P Tech logo appears in the top right corner.Blogs
June 17, 2025

From Click to Call: How to Write Landing Pages That Pre-Qualify and Prepare Prospects for the Sales Call

It’s not just about generating leads. It’s about creating conversations worth having – Alexandros Papantoniou MA(Hons), FIC, MCIM   Conversions Aren’t the Goal; Sales Conversations Are Most landing pages promise…
Volume control dial set between “Boring” and “Aggressive” with the phrase “Confidence Speaks Quietly” above it, and Alpha P Tech logo in the corner. The image visually represents balanced, calm B2B messaging.Blogs
June 10, 2025

B2B Copy That Sells Without Screaming: The Power of Calm Authority

Why Some Copy Just Tries Too Hard (And Pushes Buyers Away) You click through to a B2B service provider’s website. Before you can even scroll, three popups compete for your…
A cluttered wooden desk covered in colourful sticky notes with handwritten reminders like ‘Follow up’, ‘Call back’, and ‘To-do’. A laptop, notebook, and coffee mug are also visible, representing the chaos and pressure of managing cold outreach and follow-up tasks in B2B sales.Blogs
June 3, 2025

Cold Email Follow-Up Tips: How to Re-Engage Leads Without Annoying Them

Follow-up or Fizzle Out? You’ve spent hours crafting the perfect cold outreach message. You’ve fine-tuned the offer, the subject line, even the call to action. And still — nothing. No…

Get In Touch

Ready to discuss your brand?

Global thinking. Based in Edinburgh.

    Marketing, Copywriting & Sales for Growing B2B & Tech Brands

    Get the latest news, events & more
    delivered to your inbox