Powered by industry expertise & a Google Premier Partner Team
You’ve tested new audiences, adjusted budgets, and rewritten headlines. Yet performance still dips.
The truth? Most campaigns don’t fail because of algorithms; they fail because something in the chain between message, offer, and targeting has broken down.
Having reviewed numerous B2B ad accounts over the years, we’ve seen a consistent pattern: when copy, offer, and landing experience drift out of sync, results suffer, no matter how sophisticated the targeting.
That’s why we created the Ad Performance Audit, a focused process that uses your own data to uncover what’s really costing you leads and revenue.
What you’ll get in your audit
Every business is different, but most underperforming campaigns share a few common threads.
Our Ad Performance Audit is built to uncover them, focusing on the areas that matter most to your goals and data.
We’ll typically review:
- Ad Campaign & Funnel Performance – identifying where engagement and conversion drop off, and what’s driving your actual cost per lead.
- Messaging & Creative Alignment – analysing how well your ads, offers, and landing experience work together to engage the right audience.
- Targeting & Intent Signals – checking whether your campaigns are reaching decision-makers at the right stage of the buyer journey.
- Conversion Path & Landing Experience – assessing whether friction, UX issues, or misaligned content are affecting conversions.
You’ll receive a concise summary outlining what’s working, what isn’t, and the two to three most impactful changes to improve performance and generate higher-quality leads.
Investment: £195
The two-point performance guarantee
We’re committed to delivering meaningful improvements, not vague suggestions. If we can’t identify at least two clear, data-backed opportunities to enhance your ad performance, you won’t be charged.
It’s our way of ensuring every audit delivers measurable value and practical next steps, not just a list of observations. We use your own campaign data to show exactly where performance can be strengthened, and you’ll keep the findings and recommendations either way. Our goal is to help you make decisions with confidence.
Testimonials
In their words
How we helped bSpec drive 20% revenue growth
My name is Cvetko Stavreski, and I’m the founder and managing director of The bSpec Group.
Our company was founded to provide the world’s most efficient b2b advertising. But as we continued to grow, as any other company in the fast growth stage, we faced a few challenges, one of them being effectively managing our sales pipeline.
That’s when we found Alexandros (Alpha P Tech). Using his sales, copywriting and consulting services helped our business gain additional 20% growth, and most importantly, he helped us with how to effectively present our work to our prospects. Maybe it sounds easy, but explaining what you do from the inside is the most challenging work any entrepreneur has faced.
I’d strongly recommend them to anyone in the industry.
-Cvetko, Managing Director at bSpec
How we helped VoteBash gain traction with Fortune 500 clients & investors
My name is Catherine Fortunato, and I’m the VP of Sales & Business Development for VoteBash, an award-winning global market research company poised to become the opinion layer of the Internet. Like many growing startups, we faced challenges in finding the right expertise to scale our sales and marketing efforts and strengthen our credibility with investors and Fortune 500 clients.
That’s when we worked with Alexandros through Alpha P Tech. His sales and marketing expertise was instrumental in enhancing our brand visibility, growing our digital presence, and securing enterprise leads and partnerships. His strategic insights and ability to deliver impactful results made a tangible difference to our business.
I highly recommend Alexandros and Alpha P Tech to anyone seeking exceptional support in sales and marketing. His professionalism and results-driven approach set him apart in the industry.
-Catherine, VP of Sales & Business Development at VoteBash
Who leads your audit
Alexandros Papantoniou
MA(Hons), FIC, MCIM
Founder & Director
I’m Alexandros, and for over a decade, I’ve been helping businesses grow by refining their messaging, strengthening their positioning, and driving sales. As a Member of the Chartered Institute of Marketing and a Fellow of the UK Institute of Consulting, I’ve worked with award-winning brands, high-growth startups, and established businesses across the UK, US and Europe, helping them sell their services to SMEs and Fortune 500 companies alike.
Since 2020, my focus has been on helping brands craft persuasive messaging that cuts through the noise and turns prospects into buyers. My approach isn’t about generic marketing tactics or mass outreach. It’s about strategic, high-impact communication that builds trust, creates demand, and drives measurable growth.
That’s why I founded Alpha P Tech: to help businesses stand out, connect with the right audience, and grow with clear, compelling messaging that delivers results.
Is this audit right for you?
✅ You already run Google or Meta ads.
✅ You have tracking set up (GA4 / Tag Manager / CAPI).
✅ You want clear, data-based direction, not vague advice.
❌ You don’t have active campaigns or analytics data yet.
❌ Not suited for new accounts with limited traffic (under 200 clicks per month).
❌ You expect guaranteed sales rather than diagnostic clarity.
How it works:
- Apply for the Audit – We’ll review your case first to confirm fit before sending payment details.
- Grant Read-Only Access – You provide GA4 or Ads access (no changes are made).
- Audit & Report (3–5 Days) – You’ll receive a clear report with findings and recommendations based on your data.
- Optional Review Call — We can walk through key insights together and outline next steps.
Turn ad spend into measurable growth.
£195 audit. Delivered in 5 days. Two verified improvements or you don’t pay.
FAQ’s
Have any questions?
1. What KPIs can this improve?
Typically, the audit identifies opportunities to improve CTR, CPC, CVR, CPA, and lead quality.
2. Will you access our account directly?
Where possible, we can work with read-only access to your ad or analytics accounts. If preferred, you can download and share your performance data instead, whichever option you’re most comfortable with.
3. How do refunds work?
If we can’t identify at least two major, data-backed improvements, a full refund will be issued within 48 hours.
4. Do you adjust targeting or budgets?
We don’t make direct changes to your campaigns or budgets, but we do review your targeting as part of ensuring message-to-market alignment. If there are mismatches between audience, offer, and copy, we’ll flag them and recommend how to fix them.
5. What if we’re just getting started?
If you don’t yet have active campaigns or analytics data, the audit isn’t the right fit yet. In that case, reach out through our services page, we can help you get your first ad campaigns set up and performing correctly from day one.
6. Do you offer ongoing optimisation?
Yes. After your audit, you’ll have the option to continue with ongoing optimisation and testing support if you’d like hands-on help implementing recommendations.